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Home Posts tagged "list hygiene"

Tag Archives: list hygiene

List Hygiene

A significant portion of our success in direct mail solicitation hinges on the quality of our mailing lists.  To begin with, consumer mailing lists go sour at a rate of 2% per month, or 25% per year.  That means over the next twelve months one quarter of your mailing list…

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RaiseMoney March 27, 2014 March 27, 2014Tools & Resources database, fundraising, list hygiene, marketing 0
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