In 2015 it was estimated that over $34 billion dollars was raised through crowdfunding and that number has continued to grow exponentially ever since. All of us would like to launch a crowdfunding campaign that catches fire and raises hundreds of thousands, maybe even millions of dollars as a result…
Estate plans are not simply for the rich. Most people can benefit from a well designed estate plan, if they will take the time to avoid the pitfalls inherent in the process. Below you will find 10 estate planning mistakes that you will want to avoid – along with a…
A significant portion of our success in direct mail solicitation hinges on the quality of our mailing lists. To begin with, consumer mailing lists go sour at a rate of 2% per month, or 25% per year. That means over the next twelve months one quarter of your mailing list…
It was a cold, wet, just really nasty December morning and 34 people showed up for an event that should have had over 200. This was the 28th Annual observance of this particular dinner and it should have been packed. Publicity was through the roof, the nonprofit had a rock-solid…
10 Steps to Donor Loyalty Respond quickly to all inquiries and donations. Be informal. Let donors and prospects see you as a person. Send articles and clippings to donors. Develop a recognition program for donors. Show special appreciate for first time gifts. Make it easy for donors to give. Personalize…
Just this week I was working with an organization that was looking to hire a Director of Development. The first question out of their mouth when I walked in the room was, “How should be pay him/her?” They were uncertain as to whether he should receive a straight salary, be…
