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Home Posts tagged "database"

Tag Archives: database

List Hygiene

A significant portion of our success in direct mail solicitation hinges on the quality of our mailing lists.  To begin with, consumer mailing lists go sour at a rate of 2% per month, or 25% per year.  That means over the next twelve months one quarter of your mailing list…

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RaiseMoney March 27, 2014 March 27, 2014Tools & Resources database, fundraising, list hygiene, marketing 0

10 Mistakes of Database Maintenance

Our donor database is the life-blood of our fundraising efforts. If it isn’t operating correctly, or if we can’t get the information we need, our organization is going to die a slow, painful death.  Here are the most tragic mistakes people make in using their databases. Lack of database hygiene. …

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RaiseMoney October 24, 2013 October 24, 2013Blogs, Tools & Resources data, database, donors, software 0
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