In the excellent book, “The Four Disciplines of Execution,” Chris McChesney & Sean Covey warn of “getting caught in the whirlwind”. Put simply, this means that our goals are often neglected or delayed because we allow “urgent” matters to take priority over what is really important. I have spent over…
GoFundME Indigogo Kickstarter Facebook Instagram The list of social media tools and resources is almost inexhaustible, but there is still a tremendous need to build old school relationships with donors. Don’t misunderstand, I am not a technophobe, and I do understand the intrinsic value of social media, communication tools, and…
A significant portion of our success in direct mail solicitation hinges on the quality of our mailing lists. To begin with, consumer mailing lists go sour at a rate of 2% per month, or 25% per year. That means over the next twelve months one quarter of your mailing list…
Our donor database is the life-blood of our fundraising efforts. If it isn’t operating correctly, or if we can’t get the information we need, our organization is going to die a slow, painful death. Here are the most tragic mistakes people make in using their databases. Lack of database hygiene. …
Effective fundraising is all about having the right information at the right time. To establish a well-balanced fundraising program we need to include annual giving, major gifts, estate planning and grant writing programs. Each area has its own niche and requires that we have some understanding of our donors. Through…
