Big Ticket Giving

I still remember the day I got my formal education in major gift solicitation. An elderly donor in Indianapolis had made several regular gifts in the $10,000 to $15,000 range, but she had the capacity to give far more. She seemed to have a genuine fondness for the charity, reached…

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A new take on diversity

Diversity is one of those hot button topics that is particularly relevant in the philanthropic community. Whether we are applying for a grant, or rubbing elbows in our charitable circles, diversity always finds a way to enter the conversation. For the purpose of this post, I would like us to…

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Developing Fundraising Packages

The very best fundraising packages are developed as a “family” of marketing materials that have the same look, and convey a consistent mission and message for the organization. Consistently preparing attention-getting and compelling materials is always a challenge for development directors.  Here are five steps to help improve your fundraising…

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10 Steps to Donor Loyalty

Respond quickly to all inquiries and donations. Be informal. Let donors and prospects see you as a person. Send articles and clippings to donors. Develop a recognition program for donors. Show special appreciation for first time gifts. Make it easy for donors to give. Personalize your response to donors whenever…

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