I still remember the day I got my formal education in major gift solicitation. An elderly donor in Indianapolis had made several regular gifts in the $10,000 to $15,000 range, but she had the capacity to give far more. She seemed to have a genuine fondness for the charity, reached…
In 2015 it was estimated that over $34 billion dollars was raised through crowdfunding and that number has continued to grow exponentially ever since. All of us would like to launch a crowdfunding campaign that catches fire and raises hundreds of thousands, maybe even millions of dollars as a result…
Diversity is one of those hot button topics that is particularly relevant in the philanthropic community. Whether we are applying for a grant, or rubbing elbows in our charitable circles, diversity always finds a way to enter the conversation. For the purpose of this post, I would like us to…
Estate plans are not simply for the rich. Most people can benefit from a well designed estate plan, if they will take the time to avoid the pitfalls inherent in the process. Below you will find 10 estate planning mistakes that you will want to avoid – along with a…
It was a cold, wet, just really nasty December morning and 34 people showed up for an event that should have had over 200. This was the 28th Annual observance of this particular dinner and it should have been packed. Publicity was through the roof, the nonprofit had a rock-solid…
10 Steps to Donor Loyalty Respond quickly to all inquiries and donations. Be informal. Let donors and prospects see you as a person. Send articles and clippings to donors. Develop a recognition program for donors. Show special appreciate for first time gifts. Make it easy for donors to give. Personalize…
Just this week I was working with an organization that was looking to hire a Director of Development. The first question out of their mouth when I walked in the room was, “How should be pay him/her?” They were uncertain as to whether he should receive a straight salary, be…
The very best fundraising packages are developed as a “family” of marketing materials that have the same look, and convey a consistent mission and message for the organization. Consistently preparing attention-getting and compelling materials is always a challenge for development directors. Here are five steps to help improve your fundraising…
Respond quickly to all inquiries and donations. Be informal. Let donors and prospects see you as a person. Send articles and clippings to donors. Develop a recognition program for donors. Show special appreciation for first time gifts. Make it easy for donors to give. Personalize your response to donors whenever…
