Effective fundraising is all about having the right information at the right time. To establish a well-balanced fundraising program we need to include annual giving, major gifts, estate planning and grant writing programs. Each area has its own niche and requires that we have some understanding of our donors.
Through data management services it is possible for us to append important information to our current donor database. For example, if I am working on an annual campaign, I may want to append information such as “annual household income.” If my emphasis is estate planning the areas I would like to add to my database would include items such as “net worth, annual income, and age.” The same is true of each group within our database.
Many organizations have not realized that for a relatively small investment, they can add very important and sensitive data to their list management system. Here are few categories that can be extremely helpful when added to our existing donor data:
- Net Worth
- Religious / Political Donor
- # of children at home
- Length of Residence
- Blue Chip Dimension (Investment Information)
- Marital Status
Next time you are considering kicking off a capital campaign, or estate-planning program, think of how much time and energy you can save by appending this important information to your database.