10 Steps to Donor Loyalty

  1. Respond quickly to all inquiries and donations.
  2. Be informal. Let donors and prospects see you as a person.
  3. Send articles and clippings to donors.
  4. Develop a recognition program for donors.
  5. Show special appreciation for first time gifts.
  6. Make it easy for donors to give.
  7. Personalize your response to donors whenever possible.
  8. Regularly communicate news about your organization.
  9. Get donors personally involved in the work.
  10. Treat people the way you would like to be treated.

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